This is a beverage can design done for my Illustrator II class. I was inspired by the Beatles album Sgt. Pepper as well as the real soda Dr. Pepper. I recreated the logo featured on the bass drum on the album cover. I altered the colors, added the image of the pepper and the banner to create my own logo. The font is also very similar to that on the bass drum. The rest of the design elements and the color scheme are taken from the band member's costumes, also on the cover. This was initially going to be a non-alcoholic beverage. However, when coming up with the tagline I thought it would be humorous to have it contain alcohol and to market it towards broken hearted consumers.
