This project was done for my Packaging Design class. We were tasked with rebranding and existing product as well as trying to repurpose it. I rebranded the beer Eye of the Hawk by Mendocino Brewing Company and decided to package it with food. A large part of my inspiration for the beer packaging was the stone hawk's eye which has a lot of deep blues and grays as well as Celtic mythology about hawks. In Celtic culture hawks are adventure seeking and bold but always have a home base to return to. That's where my idea for the picnic originated. (The Mendocino logo is the company's real logo and I could not figure out how to get it to warp with the rest of the image for the front panel of the 6-pack box... so just pretend)
